About Me

Rushabh Ahir Official 32 scaled

Rushabh Ahir

“Gujarati folk is not just my music – it is my language of storytelling.” From singing Dayro at the age of seven to performing worldwide, my journey has always been rooted in love for Gujarat’s literature and living traditions. I blend classical training with the soul of rural poetry, creating music that feels both familiar and fresh for today’s listeners. Over the years, I’ve performed more than 1500 shows, produced unique concept concerts, and collaborated with legendary artists who shaped our cultural landscape.

My work is driven by a constant desire to reinterpret folk for the new generation — not by changing its essence, but by giving it the space, sound, and sensitivity it deserves. Alongside music, I co-founded Varso, a craft-forward initiative that preserves Gujarati heritage through handwoven textiles and artisan-led design. Whether on stage or in the studio, my focus remains the same: to keep our stories alive in a way audiences can truly feel and connect with.

Vision

My vision is to cultivate a vibrant ecosystem for Gujarati folk  where music, literature, craft, and community coexist with equal respect and relevance. I aim to preserve the depth of traditional poetry while presenting it with modern sensibilities so younger audiences can understand, enjoy, and carry it forward.

Through live shows, curated productions, and research-driven content, I hope to expand the presence of Gujarati folk on global stages and digital platforms. My mission is to create work that celebrates our identity, empowers artisans, inspires learning, and builds cultural pride. By bringing innovation into tradition, I want to ensure that the voice of our folk never fades  instead, it finds new meaning, new listeners, and new life.

Press & Media

From the Gram

ગુજરાતી ભાષાના અંગ્રેજી રક્ષકને એનાં જન્મસ્થળેથી Tribute! 

Shoot & Edit: @chiragpanchal__ 
BGM: @meetvyasofficial 
Location: St. Mary’s Church, Marylebone – London, Forbes ના જન્મસ્થળનું પ્રતીક સ્થળ

#AlexanderKinlochForbes #BritishOfficer #GujaratiLanguage #History #GujaratiLiterature #RushabhAhir #London #RAWEBABOUTP #RAWEBFLAMEP
Some nights never fade, and this one still gives me chills! Two months later, but the energy and the love from my first-ever folk concert at @hungrito still feel like yesterday! 

Relive the magic, feel the vibe, and let’s keep the folk fire burning! 🔥 Tag your folk fam & drop a 🫶🏼 if you were there or wish you were :)

Any dream is nothing without the people who believe in it. To my incredible team - thank you for trusting my vision, my music, and making this concert an unforgettable experience! Long way to go 🚀😇
@meetvyasofficial @rd.drummer @karvy07 @whyprakhar @solankikirti_rk2228 @shreyasdave492 @se_rakesh_raiker eshuu__2210 @bhoomishrimalii @bhoomi__shukla @kirtan_trivedi @_parthmusic_ @vraj_raj_official @dhaval_ahir11
@rj_akashh @meggi_mrdc @zalaksp @parth_joshii @teamrushabhahir @sahilshah0801
@hitesh_paunikar @nimesh.paunikar @vishalpatel_drone @divy.travelographer @kenil_chandrani_official 

Mgmt : @manchprojects 

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#RAfolkConcert #RushabhAhirLive #GujaratiFolk #TimelessTunes #FolkWithSoul #ConcertMagic #FolkLove #RAWEBABOUTP
કવિશ્રી ગીગા બારોટનું લખેલું અદ્દભુત સપાખરૂં 🦚✨
Have you heard the full song yet ?
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#RushabhAhir #NewSong #Gujarat #Folk #GujaratiFolk #JhaverchandMeghani #Meghani #FolkSong #Sapakharu #Sapakhra #Song #MusicVideo #Trending #RushabhAhirLive #RAWEBABOUTP #RAWEBMUSICP
Glimpse of Muli Lok Dayro Show ✨
@coconuttalentmanagement
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Wearing: @varso.in 
Shot&Edit: @divyeshsuna
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#RushabhAhir #RAL #FolkMusic #LokDayro #MuliUtsav #KrishnaBhajan #RAWEBABOUTP

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Rushabh Ahir Live Folk Concert: My Journey from a Dream to a Global Stage

નમસ્કાર મિત્રો! મારી વેબસાઈટની મૂરતનો આ પહેલો બ્લોગ છે. અને હું બ્લોગ પણ પહેલો જ લખું છું. એટલે આપણે કાંઈ ...